Strategic communications, PR and creative projects for brands with something to say.
I work with premium brands, founders and business leaders who know that reputation runs deeper than media coverage.
I bring together strategy, relationships and creative thinking to help brands earn their place — and make it their own.
Most businesses have access to the same tools, channels and technology. What is harder to build — and harder to copy — is reputation, character and a clear place in the market.
That is where I come in.
My work sits at the intersection of business strategy, communications and culture. I look for ideas that matter to the brand, the people it speaks to and the business behind it.
I am not interested in communications for its own sake. I am interested in what it makes possible.
Make it relevant. Make it count.
I help brands define how they want to be seen, what sets them apart and how to turn that identity into a coherent way of showing up.
Communications strategy / Positioning / Board-level advisory / Market entry / Launches / Strategic marketing oversight
A campaign can build awareness. Reputation takes consistency.
I shape stories that matter to the media, the industry and the people a brand wants to reach. I also work with founders and leaders whose personal reputation is part of their business’s value.
PR / Media relations / Founder PR / Thought leadership / International communications / Storytelling / LinkedIn
The most interesting stories do not always start with a press release. Sometimes they need a gathering, an artist collaboration or an experience people will want to talk about.
Creative direction / VIP events / Launches / Partnerships / Influencer collaborations / Activations and special projects
Selected experience
Strategy / Reputation / Creative
Brand imagery: Dictador / Vitkac / Sky Resort.
I have a thing for bold ideas. And the discipline to make them work.
I have spent years working with brands that treat reputation as part of their business value.
My career has taken me through luxury fashion, international PR, art collaborations, distinctive events and communications for premium products.
Vitkac taught me the standards of luxury. Dictador showed me how to build international stories around extraordinary products and people. Property projects sharpened my approach to communications with a clear business purpose.
I like bold ideas, well-judged questions and brands that are not afraid to have a point of view.
I have little patience for communications done out of habit.
I founded Bold Bird to work directly with businesses and people looking for more than another marketing supplier.
I lead the strategy and decide how to approach the work. When a project calls for it, I bring in the right specialists.
Founder & Strategic Communications Advisor
Connect on LinkedIn ↗I look for an angle that is true to the brand, interesting to its audience and worth their attention.
I assess the work against the brand’s actual goals.
Premium and luxury brands.
Entrepreneurs, leaders and public figures.
Premium property and hospitality.
Launches, events and strategic partnerships.
Long-term advisory and communications oversight, usually over a minimum of three months.
Let’s talk ↗Brand projects, strategies, launches, events, activations and campaigns.
Tell me about your project ↗A review of positioning, media presence and communications, with a recommended plan for the next 90 days.
Find your direction ↗A new brand. An ambitious project. A change of direction. An idea worth bringing to life.
Tell me what you are working on.
If I see a good fit, we will talk about what comes next.
Independent communications practice.